Prosperous Massage Practice
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Getting clients doesn’t have to be expensive. Believe me I know. When I stopped spending thousands of dollars marketing my business tripled. When I was in massage school, I knew I wanted to write a book about marketing. It was a subject that was sorely lacking in our education (at the school I went to), especially for those who wanted to start their own practices. In fact, marketing was scarcely mentioned.
As I was planning my business and developing my business plan, writing a book became part of it, and after I started my practice in 2000 I was convinced of the need for it. Clients and other massage therapists often remarked that they were impressed with the growth of my business in such a short period of time. I began to write down the things that I was doing to get the business. The result is the content you are about to read: 1. the steps I used to create my vision and my marketing plan and how you can do the same thing 2. the marketing methods I used, why I used them, whether I would use them again 3. pitfalls to look out for, and 4. the steps I used to reduce the amount of money I was spending on marketing efforts after the first year while increasing sales and building my business every month. |
This book is written both for those who are already in business but would like to start a marketing plan as well as those who are thinking about going into business and want to start out on the right foot.
This book is split into the following chapters:
Chapter 1 – Creating Your Vision
Chapter 2 – Creating a Marketing Plan
Chapter 3 – Getting Started
Chapter 4 – “No-cost Marketing”
Chapter 5 – “Low-cost Marketing”
Chapter 6 – Networking
Chapter 7 – Now That You Got Them, Don’t Lose Them
Chapter 8 – Get Out There and Talk
Chapter 9 – Public Relations and Publicity
Chapter 10 – Special Events Marketing
Chapter 11 – Print Ads
Chapter 12 – Telephone Director Ads
Chapter 13 – Web Sites
Chapter 14 – Spending Little or No Money Marketing
Chapter 15 – Dream Big Dreams
Chapter 16 – Write it Down
Chapter 17 – Out into the Universe
Chapter 18 – Magnetizing Yourself
Chapter 19 – If I Were Starting Today, What Would I Do Differently
This book is split into the following chapters:
Chapter 1 – Creating Your Vision
Chapter 2 – Creating a Marketing Plan
Chapter 3 – Getting Started
Chapter 4 – “No-cost Marketing”
Chapter 5 – “Low-cost Marketing”
Chapter 6 – Networking
Chapter 7 – Now That You Got Them, Don’t Lose Them
Chapter 8 – Get Out There and Talk
Chapter 9 – Public Relations and Publicity
Chapter 10 – Special Events Marketing
Chapter 11 – Print Ads
Chapter 12 – Telephone Director Ads
Chapter 13 – Web Sites
Chapter 14 – Spending Little or No Money Marketing
Chapter 15 – Dream Big Dreams
Chapter 16 – Write it Down
Chapter 17 – Out into the Universe
Chapter 18 – Magnetizing Yourself
Chapter 19 – If I Were Starting Today, What Would I Do Differently